Behind the Scenes: Creating Engaging Medical Education Content at Noremac Creative
At Noremac Creative, we love taking complex topics and transforming them into clear, engaging stories that connect with audiences. Recently, we had the opportunity to produce “Everything You’ve Wanted to Know About Keratosis Pilaris” for SmoothKP. The video is now helping thousands better understand a common but often misunderstood skin condition.
Here is a look at how we approached the project and the best practices we rely on when creating medical education content.
1. Starting with Clear Learning Objectives
Before we touch a camera, we define exactly what the viewer should walk away knowing.
For the SmoothKP video, our objectives were simple:
Explain what keratosis pilaris (KP) is
Outline the causes in plain language
Share realistic, peer-reviewed research management tips
Every production decision we made was anchored to these goals.
2. Translating Medical Language into Everyday Understanding
Medical terms can be intimidating. Our job was to take the science behind KP and make it approachable without sacrificing accuracy.
Instead of diving deep into complex dermatology, we explained KP as “when excess keratin blocks hair follicles, creating small bumps.” It is clear, accurate, and something viewers can picture instantly.
3. Designing Visuals to Support the Story
We believe visuals should reinforce the message, not compete with it.
For this video, we used:
Close-up imagery to show what KP looks like in real life
On-screen keywords to help important points stick
Product visuals to make recommendations more tangible
Every frame was chosen to make the information feel both real and memorable.
4. Structuring for Flow
Our script followed a logical, audience-friendly sequence:
Introduction – Normalize KP and reassure viewers it is common and harmless.
Explanation – Share the biological cause.
Management Options – Show actionable solutions.
Closing – Summarize and leave viewers with clear next steps.
This pacing allowed the viewer to absorb information without feeling rushed.
5. Capturing Clean, Clear Audio
We knew the tone of voice needed to feel calm, trustworthy, and conversational. We recorded narration in a controlled environment, carefully pacing delivery so viewers could absorb each point.
The right audio quality makes a huge difference in trust and engagement.
6. Building Credibility Through Accuracy
Even though this was designed for a general audience, we made sure every recommendation aligned with clinically researched best practices, from using keratolytic agents like urea and lactic acid to avoiding overly abrasive scrubs.
7. Keeping the Tone Human
While it is important to be accurate, it is equally important to be approachable. We wanted viewers to feel like they were hearing from a friendly guide, not a medical textbook.
8. Ending with Actionable Takeaways
We wrapped the video with a short list of next steps, reinforcing that KP is harmless and manageable. This leaves viewers informed and empowered, rather than overwhelmed.
Final Thoughts
Producing the SmoothKP keratosis pilaris video was a perfect example of why we love what we do at Noremac Creative. We take specialized knowledge, craft it into a story, and deliver it in a way that helps people.
Whether it is skincare, biotech, or any other health topic, the process is the same: clear objectives, relatable language, purposeful visuals, and a tone that puts the audience first. That is how you turn complex information into content that connects.